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The PINQ Way of Healthier and Hygienic Way for Women, By Manveen and Gurdeep Kaur

Dec 14, 2023 | Innovation in Business

Inspired by the essence of the millennial woman – ‘Happy and Woke’, PINQ was born out of a need to redefine personal care for Women-on-the-Go. What began as a quest to ease “Those Days” has evolved into a full-fledged start-up, offering an expansive range of hygiene and personal care essentials.

  1. What is your growth and expansion Plan?

 To expand our lifestyle products category.

  1. What is the story of your Trademark?

 It all started at the breakfast table when my 5-year-old daughter talked about wearing all pink colour dress for her birthday and it came as a thought how Pink as a colour is associated with every woman and how they adore the colour. With this thought we tweaked a bit and PINQ was born. We focussed on a brand image which every woman would love and feel associated with.

  1. What are the core challenges you faced?

 Customer acceptance to premium products and lifestyle change.

  1. What is your success, Mantra?

Product Quality Distinction and Branding & Packaging

  1. How do you keep yourself motivated to overcome the challenges you face?

Challenges are inevitable in any entrepreneur’s journey. I always try and look at the larger picture and focus on the long-term goals. Besides this I have always believed in “You win some, you learn some” and it helps me become a go-getter.

  1. What would be one tip which you wish to give to budding entrepreneurs?

“Never say Never”. No matter what, every day will be a new day and with that new opportunities will bloom. Also, one key suggestion to find yourself the right people to be around who think alike and share similar thought process, it really helps!

  1. Your hobbies

Due to work life, I am hardly unable to spend time with my kids, as much little time I get I love to spend time with my 3 year and 10-year-old. Beside this I am a foodie like every Punjabi.

Know more about Pinqstory:

  1. Website: Pinqstory Pvt Ltd
  2. URL: https://www.pinq.co
  3. Founding members: Manveen Kaur, Gurdeep Kaur
  4. Core Products or services: Women Personal Care and Intimate Hygiene Products
  5. The most successful products: Our lifestyle products for breasts (Breast lift cups, disposable and reusable nipple cover and breast tape).
  6. Core Innovations: Product quality, innovations like double wings on pads, absorption technology in sanitary pads, disposability.
  7. Products Available in: Nykaa, Smytten

Awards and Recognition:

The Best Start up by Niti Aayog under AIC Banasthali mentorship program.

Vision: To Change the Way “Women” see their Personal Hygiene!!

Mission:

    1. A Healthier, Happier World for Women,
    2. Empowerment Through Hygiene,
    3. A Global Community for Women

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