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Inspiring Tales with Bindu: Collect data from real humans around the world with Emozo, the brainchild of Indranil Mukherjee

Nov 29, 2024 | Exclusive Interview, General

Indranil Mukherjee is a first-time entrepreneur. He took the plunge in the early days of Covid, after 25 years of consulting and product engineering experience in the Tech industry. He lived and worked in India, US and Canada (current).

His company, Emozo Labs was recognized by the CIO Review magazine, among the Most Promising Tech Companies in Canada in 2022.

In this episode of Inspiring Tales with Bindu, you will know more about entrepreneurial journey, passion, challenges of Indranil Mukherjee to build Emozo Labs.

The interviewer, Bindu Sharma is Founder and CEO of Origiin IP Solutions LLP, a leading IP and legal services provided firm.

Bindu: Thanks for accepting the invite to participate in this program, “Inspiring Tales with Bindu”. 

First of all, I want to know that having worked in corporate world for a long time, what inspired you to start your business and build this wonderful product, Emozo? Please share your entrepreneurial journey with the readers.

Indranil: I saw an opportunity to dramatically transform some areas of media and advertising research way back in 2016, after witnessing my wife (senior research professional) struggle to commission research studies and get accurate insights quickly.

She was in charge of assessing how a television commercial (featuring a top celebrity in India) was resonating with the intended audience. The method, as prevalent in those days, involved recruiting and gathering respondents in a physical location and getting their facial expressions and body language (video recorded as they watched the commercial) decoded by behavioural psychologists. The whole process was laborious, error-prone and just plain painful. It took weeks to get any meaningful insight out. Weeks that the business could scarcely afford. And, this wasn’t a one-off. I had seen this happen earlier (and later too).

As emotion detection technology was maturing and becoming more mainstream, I tried to think of ways the pain could be lessened and thus was born the idea behind Emozo. We had 2 false starts, in 2017 and again in 2019. We had come close to creating a good solution in 2019 but there were problems in the team I had assembled, and we disbanded. We started again in 2020, during Covid and this time we could succeed. It doesn’t sound good if I say the Covid slowdown helped us create a great first version of the platform, but it is the truth. I wish Covid never happened, but I am grateful for the time and space it allowed us to shape our initial thinking.

We launched our platform commercially in Q3-2021 and have been refining it ever since. A significant part of our initial success were two academic institutions – ISB Institute of Data Sciences (IIDS) and the DATA Initiative at Northeastern University, Boston, USA. The professors and students we collaborated with helped shape our thinking and refine our approach and algorithms. I remain very grateful for those partnerships.

Any note on our journey will not be complete without a mention of the first set of folks who took a chance on us. A few young companies in India and APAC saw enough promise in us to give the platform a spin or two. And there were those friends and ex-colleagues who walked us in through the first set of doors at potential customers. They are as much a part of our journey as anyone else.

When we started, we never thought that we’d morph into a platform-based services company. However, that’s what we have become to adjust to the dynamics of the markets we found ourselves in. We extended our platform to be a lot like conventional survey tools but even today we try to remain true to our initial calling – helping people understand how to create and deploy digital content that resonate with their audiences.

Bindu: Please tells us little more about your product, specially what is the core problem which your product/Services are capable of solving?

Indranil: We help our clients create and deploy Better Digital Content, with Higher Confidence, whether they be videos (advertisements, educational / entertainment / gaming content etc.), images or interfaces (web / mobile apps).

Emozo is a Do-It-Yourself research and feedback gathering platform that’s focused on helping brands collect high quality emotional and behavioural data from audiences, in response to digital stimuli of different kinds. This is important because 95% of all decisions on the digital channels are driven by emotions. Unless one understands how one’s content resonates (emotionally) with one’s audience, driving the desired outcomes (via said content) may be problematic.

With Emozo, one does not need to depend on behavioural scientists, data analysts, software engineers to collect and decode this data from a global audience. The platform does it all. You can sit in your location and launch studies anywhere in the globe and collect reliable data in a matter of days. All the respondent needs is a camera enabled, connected digital device. Reports are produced in minutes, and one doesn’t have to wait for weeks to get feedback.

Emozo may be used to:

  1. Inform your intuition with valuable data and make the right calls;
  2. Get great insights into likely in-market behaviour before you commit to a big production and/or media decision;
  3. Compare and contrast across multiple candidates to ascertain which is likely to work best with your audience;
  4. Get feedback on any type of digital content (videos, images, streaming media, application interfaces, etc.); and
  5. Leverage pre-built templates for quick survey launches and retain your own survey data control.

Built on real science and proven mass communication theory, our fully secure, digital platform leverages the powers of AI to enable qualitative research at scale and with speed. We are built to support all forms of iterative design-development and test & learn processes. Our proprietary ACE framework triangulates data on Appeal, Commitment, and Engagement to shed light on how customers feel about brands and experiences. The end result is meaningful info that establishes robust connections to human behaviour.

On the surface, we are a Market Research Services company that uses its own proprietary software platform to deliver breakthrough results for our customers. Ours is a full-fledged survey platform in the lines of Survey Monkey etc. Our clients have the option of using us for plain vanilla surveys of all kinds (without collecting any attention and emotion data). We provide Consulting services for customized study design and execution when our clients need us to.

Some of the kind of work that we do, include:

Advertising Effectiveness Studies Content Strategy Analysis
Brand Messaging Testing Influencer Marketing Research
Brand Health Tracking Product Development & Testing
Market Segmentation Customer Satisfaction Surveys
Customer Journey Mapping Customer Feedback Surveys

Bindu: Managing teams and employees is one of the main pain points in any organization. Please let me know how big is your team and what values do you prioritise in your organisation?

Indranil: We have a small, fully remote team, spread across India, Canada and Singapore. Given our geographical spread, we value proactive, efficient and transparent communication the most. Right after that comes Accountability and Ownership of our individual actions and goals.

Bindu: For any business, customer satisfaction is very critical, and I am curious to know what is your Unique Selling Point (USP)?

Indranil: We offer a platform that’s truly differentiated in terms of its capabilities and the experience it provides our users. We also provide tremendous global reach (to empanelled respondents) and a price-point that’s very, very competitive.

Bindu: What’s one question you wish people would ask you about business, but don’t? What would be your answer?

Indranil: How do you build value on an ongoing basis (in the context of our platform)? The answer is through relentless customer-centricity and patience and by refusing to cut corners.

Bindu: While running a business, one has to manage a lot of things and keep a stable mind. How do you keep yourself motivated?

Indranil: I find having a few stretch goals at all times and diligently working towards them automatically brings in a sense of discipline and motivation. For good mental health, I find that there’s nothing better than playing sports and regular human connections, be it with colleagues, friends or family.

Bindu: You started business after spending a long time in the corporate world. Are you happy with what you are doing? Do you have any regrets?

Indranil: Revenue pressures and the general slow pace of progress always put pressure on business owners, and I am not immune to that at all. That said, I really like what I do and the variety of things that I have to do, to move forward on a daily basis.

I won’t call it a regret, but I do wish I had started on the entrepreneurial journey earlier in my life.

Bindu: Who has been your role model and why?

Indranil: There are and have been many. In different aspects. I have always considered my father as a role model for many areas of life. There are (and have been) corporate leaders who I wished to emulate too.

Bindu: The word Emozo sounds very stylish and trendy. I would like to know how did you come up with the product name Emozo and what does your logo represent?

Indranil: The logo is simple. It represents the first letter of our brand name. We had initially considered the names Usemo and Emorite, but they didn’t work out for a variety of different reasons. The current name was suggested by one of our co-founders (no longer with the company). He’s from eastern Europe and he combined the core of the word “Emotion” with a suffix (“zo”) that has roots in his native language. The rest of us liked the name and it stuck. That’s how we came up with the brand name, Emozo.

Bindu: What is one piece of advice you would give to budding entrepreneurs or new businesses?

Indranil: One of the many early mistakes we had made was to focus completely on building the product and not on marketing the concept/idea. Our mistake was to believe that we needed something concrete built before it could be marketed/sold. In hindsight, we should have put equal emphasis on both, right from the get-go.

Now, more savvy, budding entrepreneurs will probably not make this mistake today. However, if there’s one piece of advice, I can offer to folks who are just starting out to build new software platforms, it is this. Product Development and Marketing needs to go hand-in-hand. Not only is it crucial from a revenue standpoint, but you will also build a better product in the process, because of all the feedback you receive from all the people you will fail to convince with the initial ideas.

Bindu: Thank for very much Indranil for sharing your Inspiring Tale.

Indranil: You are most welcome Bindu. It was lovely to have this conversation with you.

To know more about Emozo and book a demo session, please contact Emozo Team here:

Email ID: indranil@emozo.ai

Company name: Emozo Labs, Inc.

Phone number: +1 (519) 807-3026

Linkedin URL: https://www.linkedin.com/in/indranil-mukherjee-a4347a1/

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Exclusive Interview with Dr. M. S. Swaminathan, the Father of Green Revolution

Jul 3, 2014 | Exclusive Interview, General

This section is an initiative by Origiin to introduce latest innovations and valuable expert opinions on protection, exploitation of Intellectual property by Intellectual Property experts to provide inspiration to the readers and also make our readers aware about the emerging technologies, products and innovations. This section also aims at bringing out the importance of patent protection and the way such innovations make difference in evolution of scientific progress in the country.

In this issue, we are extremely happy to publish interview of Dr M S Swaminathan, the Father of India’s Green Revolution.

Dr. Swaminathan who holds the UNESCO Chair in Ecotechnology at the M.S. Swaminathan Research Foundation in Chennai, was the former director general of the Indian Council of Agricultural Research as well as of International Rice Research Institute. He also became president of the International Union for the Conservation of Nature and Natural Resources in 1988. He has also served as Independent Chairman of the FAO Council, along with as the Chairman of the UN Science Advisory Committee set up in 1980 to take follow-up action on the Vienna Plan of Action. Dr Swaminathan, a plant geneticist by training with a Ph.D. from Cambridge University has established the National Bureau of Plant, Animal and Fish Genetic Resources of India and the International Plant Genetic Resources Institute, besides serving as the Principal Secretary in the Ministry of Agriculture, Government of India.

Dr MS Swaminathan has got many prestigious awards and fellowships. He was awarded the First World Food Prize in October 1987 and has been described by the United Nations Environment Programme as “the Father of Economic Ecology”, besides being one of three Indians to be included in TIME Magazine’s 1999 list of the “20 most influential Asian people of the 20th century”, along with Mahatma Gandhi and Rabindranath Tagore. Life Time Achievement Award of All Indian Management Association, Ramon Magsaysay Award for community Leadership and many more he has been awarded. He has many books to his credit. An Evergreen Revolution, I Predict: A Century of Hope Towards an Era of Harmony with Nature and Freedom from Hunger, Gender Dimensions in Biodiversity Management, Agro biodiversity and Farmers’ Rights, Sustainable Agriculture: Towards Food Security are some of his notable books.

Below are expert opinions of the “Living Legend” himself for various issues in food security, agricultural policies and biodiversity.

Origiin: Hello Dr Swaminathan. It is a great pleasure and honor for us to have opportunity to interact with you and publish your thoughts in the form of this interview.

Dr Swaminathan : Thank you and my best wishes are with Origiin.

Origiin: The world look upon to you as the “the Father of Economic Ecology” and refers you more popularly as the “Leader of Green Revolution”. You have been extensively associated with sustainable agriculture and food security. Please let us know how has your journey been so far in projecting food crisis to the world?

Dr Swaminathan: There is much greater understanding of the basic fact that where hunger rules, peace cannot prevail.  Also my message that the future belongs to nations with grains and not guns is now making an impact worldwide.  We are today much better prepared to face famines and food crisis than we were at the time of the great Bengal famine of 1942-43.

I give below an extract from my speech at the Indian Science Congress held at Varanasi on January 3, 1968.

“Exploitative agriculture offers great dangers if carried out with only an immediate profit or production motive. The emerging exploitative farming community in India should become aware of this. Intensive cultivation of land without conservation of soil fertility and soil structure would lead, ultimately, to the springing up of deserts. Irrigation without arrangements for drainage would result in soils getting alkaline or saline. Indiscriminate use of pesticides, fungicides and herbicides could cause adverse changes in biological balance as well as lead to an increase in the incidence of cancer and other diseases, through the toxic residues present in the grains or other edible parts. Unscientific tapping of underground water will lead to the rapid exhaustion of this wonderful capital resource left to us through ages of natural farming. The rapid replacement of numerous locally adapted varieties with one or two high-yielding strains in large contiguous areas would result in the spread of serious diseases capable of wiping out entire crops, as happened prior to the Irish potato famine of 1854 and the Bengal rice famine in 1942. Therefore the initiation of exploitative agriculture without a proper understanding of the various consequences of every one of the changes introduced into traditional agriculture, and without first building up a proper scientific and training base to sustain it, may only lead us, in the long run, into an era of agricultural disaster rather than one of agricultural prosperity.”

The above is the basis of the concept of the ever-green revolution viz increases in productivity in perpetuity without ecological harm.

Origiin: Can you please throw us some light on the role of CGIAR (Consultative Group on International Agricultural Research) towards development of Indian Agriculture and its policies on patent issues, plant variety protection, in situ and ex situ conservation, and the dissemination of information on CGIAR genetic resources research.

Dr Swaminathan: CGIAR has been playing a major role in genetic resources conservation and plant variety protection through Biodiversity International. I played an important role in setting up the International Board of Plant Genetic Resources in 1972-74, an organization now known as Biodiversity International. As Chairman of the CGIAR Genetic Resources Policy Committee for over 10 years, I helped to develop procedures for defensive patenting of important scientific material, so that they are always available for public good and not for private profit.

Origiin: Where does India stand in terms of Plant Variety Protection and Farmer’s right compared to her other counter parts? Are Indian farmers and breeders much aware of this privilege and Biodiversity Act?  

Dr Swaminathan: India is the only country in the world which has an integrated legislation on breeders’ and farmers’ rights.  The Act is known as Plant Variety Protection and Farmers’ Rights Act. I prepared the first draft of this integrated Act. In my view, farmers and breeders are allies in the struggle for food security. Therefore their rights should be mutually reinforcing and not antagonistic. Also we should rename UPOV as the International Union for the Protection of Breeders’ and Farmers’ Rights.

Origiin: Indian Cultural heritage and indigenous knowledge is counted as one of the world’s top ten hot spots of biodiversity. But there has been a substantial amount of IP infringement and attack on national biodiversity due to various external and internal instances. How strong is Indian Biodiversity Act to protect local flora and fauna?

Dr Swaminathan: India has a rich heritage in biodiversity based on culture, culinary habits and medicinal applications.  The Indian Biodiversity Act in whose formulation also I played a major role is very strong in the areas of conservation, sustainable use and equitable sharing of benefits.

Origiin: Agricultural lands are being snatched away by large scale industries, real estate and infrastructure development leaving a little space for cultivation. How do we cope up with this problem?

Dr Swaminathan: At the moment, land is becoming a very expensive commodity.  Therefore there is tendency for land grab. We have dealt with this in detail in the report of the High Level Panel of Experts to the Committee on Food Security (of which I was Chairman until recently). We have shown that converting prime farm land for fuel production may lead to food shortages, particularly in an era of climate change.

Origiin: Is there acute shortage of investment in agriculture compared to other sectors in the country?

Dr. Swaminathan : Investment in agriculture is rather low.  We need more investments particularly in the areas of rural communications, grain storage, soil health care and enhancement and water conservation and sustainable use.

Origiin: Sir, you had supported the government’s decision to allow 51 per cent FDI in multi-brand retail. What steps should state government take in order to safeguard the interest of farmers?

Dr. Swaminathan: I did not support FDI in Retail except where it is going to help improve rural infrastructure in post harvest technology.  FDI should be a win-win both for rural families and for the commercial firm.  It should be based on a participatory process with emphasis on the livelihood security of the poor and on ethical behavior.

Origiin: What is your take on Genetically Modified Food? Recently America introduced the bill “Safe and Accurate Food Labeling Act” in order to prevent maximum level of accidental GMO presence.

Dr. Swaminathan : Genetic modification is a very important tool in all the sectors like medicine, industry and environment. Bio-remediation is important to control pollution.  However in the case of food biotechnology, there is need for caution. We need an effective regulatory mechanism in the areas of biotechnology and bio safety which can help to measure risks and benefits objectively and in a transparent manner.

Origiin: Do we see a second green revolution in India in near future?

Dr. Swaminathan: I do not believe in a second green revolution.  What I would like to see is an ever-green revolution which leads to improvement in productivity in perpetuity without ecological harm.  We must mainstream ecology in technology development and dissemination.

 Origiin: Thank you so much Sir, for your valuable inputs.

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Exclusive Interview with Dr. P. L. Gautam: former chaiperson of National Biodiversity Authority

Mar 19, 2014 | Exclusive Interview

Dr. Gautam has got many prestigious awards and fellowships. Presently, he is the Vice President of National Academy of Agricultural Sciences and Member of Executive Board of Global Crop Diversity Trust and Vice Chairman of Trust for Advancement of Agricultural Sciences

Below are his expert opinions on the issues of Plant Variety Protection, Farmer’s right and Government’s measures to National Biodiversity.

Origiin: Hello Dr Gautam. It is pleasure to have opportunity to interact with you.

Dr Gautam: Hello Sabina. At the outset, my New Year greetings to you and the Origiin.

 It is nice to interact with you and through you the readers of Origiin.

Origiin: As you know that India has not been very aggressive regarding protection and enforcement of Intellectual Property Rights so far resulting in patents on our traditional knowledge by foreign companies. What has been sole reason for it?

Dr Gautam:  In 1992, Convention on Biological Diversity acknowledged the sovereign rights of the nation on their biological resources and prior to this Convention, the bio-resources and associated traditional knowledge were regarded as common heritage of humankind. The Article 8(j) of the Convention further recognized the contribution of communities and indigenous local people in the conservation and preservation of biological resources and fair and equitable share in the benefits arising out of utilization of such knowledge. The Agreement on Trade related of Intellectual Property Rights (TRIPS) an international agreement administration by the World Trade Organization  (WTO) laid down standards for many forms of intellectual property (IP) regulations. The TRIPS mandated the member countries to enforce minimum standards of IP protection   for a wide range of intellectual properties.  It’s Article 27.3 provided that member countries may exclude from patentability plants and animals other than micro-organism and essentially biological processes for the production of plants or animals other than non-biological and microbiological processes. However, members shall provide for the protection of plants varieties by patents or by an effective sui generis system and by combination thereof.  Therefore, countries were free to choose their own effective sui generis regime for the protection of plant varieties. India being one of the members of the CBD, ITPGRFA and WTO, enacted Protection of Plant Varieties and Farmers Rights Act 2001 and Biological Diversity Act 2002. In addition, India amended Indian Patents Act 1970(amendments in 1999, 2002 and 2005) and enacted Geographical Indications of Goods (Registration & Protection,) Act 1999 and Trademarks Act 1999, and its amendment 2010.

The People’s Biodiversity Registers (PBRs) are being documented by the BMCs under the   Biological Diversity Act, 2002 of India. So far, 1915 PBRs have been documented by different states. These registers include comprehensive codified and oral information about traditional knowledge associated with bio-resources and may help provide protection from patenting and their illegal exploitation. The Indian Council of Agricultural Research has initiated massive programmes for the registration of bio-resources of plants, animals, fish, microbes, insects etc.

Under the PPV & FR Act, 2001, the farmer’s varieties are being registered. So far, farmers and breeders varieties of 54 crop species have been registered.  The PPV & FR authority is also developing compendia for documentation, indexing and cataloguing of all varieties including farmers’ varieties. It has identified 22 agrobiodiversity hotspots for focused attention on conservation and sustainable use of agrobiodiversity. It is also maintaining databases of NORV (Notified and Released Varieties of India) and IINDUS ( Indian Information System as per DUS guidelines-a database for released ,example and reference varieties of all notified crops).

Traditional knowledge has always been an easily accessible treasure and thus has been susceptible to misappropriation and bio-prospecting. It is often misappropriated, because it is conveniently assumed that being in public domain, communities have given up all claims over it. Traditional Knowledge includes both the codified (documented) as well as non-codified information. Bio-piracy of codified Indian traditional knowledge continues, since, this information exists in regional languages. The reliability of the traditional medicine systems coupled with the absence of such information with patent offices, provides an easy opportunity for business houses for getting patents on formulations derived from traditional medicine systems. The grant of such patents has been matter of great concern to the developing world. Patent literature, is usually wholly contained in several distinctive databases and can be more easily searched and retrieved whereas it is not so with non-patent literature prior art. Thanks to the efforts of CSIR and AYUSH, TKDL  targeted Indian Systems of Medicine, viz., Ayurveda, Unani, Siddha and Yoga available in public domain. This has been documented collating the information on traditional knowledge from Sanskrit, Urdu, Arabic, Persian and Tamil in digitized format, which is available in five international languages – English, German, Spanish, French and Japanese. TKDL acts as a bridge between formulations existing in local languages and a Patent Examiner at a global level, since the database provides information on modern as well as local names in a language and format understandable to Patent Examiners. Today, India through TKDL is capable of protecting about 2.5 lakh medicinal formulations. TKDL access has been given to eight International Patent Offices viz. Indian, European,  German, United Kingdom, United States , Canadian, Australian and Japanese Patent Offices under Access (non-disclosure) Agreement. Based on the evidences of prior art submitted by the TKDL team on the basis of the information present in the TKDL database, so far 88 patent applications of the pharma companies of United States, Great Britain, Spain, Italy, China, etc. have been either set aside or withdrawn/cancelled or declared as dead patent applications at no cost and within few weeks of submission of prior art evidences, whereas cancellations of patents have been known to take 4-13 years of complex and expansive legal battle. Considering the novelty, utility and its effectiveness in preventing the grant of wrong patents several countries and organizations have expressed their keenness in replicating the TKDL model for their own countries.

Although, India started these initiatives after the above mentioned global developments, good progress has been made thanks to the aggressive steps in protecting IPRs including the traditional knowledge.

Origiin: India is one of the few countries in the world to have exclusive legislation for Protection of Plant Varieties and Farmers’ Rights, which is extremely encouraging. How does it actually benefit the farmers?

Dr Gautam: Yes, India is one of the pioneers in enacting the legislation providing rights to breeders, researchers, communities and farmers under the PPV& FR Act .The Act recognizes farmer as cultivator, conserver and breeder. The Act provides the following rights to the farmers:

  • Right on seed  to save, use, sow, re-sow, exchange, share or sell their farm produce including seed of protected varieties(except branded seed of protected variety under the Act) as were entitled before coming into force of the Act (Sec. 39(1)(iv)).
  • Right to register existing farmer varieties fulfilling the laid out requirements (Sec.39 (1) (iii)).
  • Right for award, reward and recognition from National Gene Fund (Sec. 39(i)(iii)& Sec.45(2)(C)).
  • Right for compensation in case of non performance of the variety as claimed by the breeder of protected/ registered variety (Sec. 39(2)).
  • Right for protection against innocent  infringements  (Sec. 42)
  • Exemption from registration fee for registration of framer’s variety and any fee for legal proceedings related to infringement or other causes in courts, tribunal etc. (Sec.44)
  • Right for access to quality seeds of protected varieties at reasonable price(Sec. 47)
  • Right for benefit sharing, if genetic material conserved by tribal or rural families is used by a breeder in the development of a protected variety (Sec.26)
  • Prior authorization in respect of use of farmer’s variety by the breeder for commercialization of essentially derived variety (Sec.34(c))

Origiin: In terms of biodiversity, India is one of the richest countries in the world. Unfortunately this has also led to exploitation of the same resulting in extinction of many plant varieties. In this scenario, how does implication of PPV&FR Act helps?

Dr Gautam: India is one of the mega diverse countries. There is global interdependence on plant genetic resources and hence access to such resources has to be facilitated, on mutually agreed terms and prior informed consent, by the countries as per commitments of CBD and ITPGRFA. Due to the extensive monoculture of crops, climate change, land and habitat destruction,and alien species, there had been erosion of traditional crop varieties. However, India has long history of systematic programmes for exploration, collection,characterization and conservation of germplasm. Resultantly, nearly 4 lakh germplasm of 1586 crops has been conserved under the umbrella of NBPGR/ ICAR.

The PPV & FR Act provides for protection of farmer and breeder varieties and their seeds are maintained in the gene bank of the Authority. This seed may be used for initial multiplication of a variety, in the event of invoking compulsory licensing by the government. In normal course, the seed is to be transferred to National Gene Bank of NBPGR after the period of protection of a particular variety is over. Hence, the legislation is becoming an effective instrument for protection and conservation of the farmers varieties.

Origiin: Under Protection of Plant Varieties and Farmers’ Rights Act, there are various Awards, Rewards & Recognitions for the farmers. Please tell us briefly about it.

Dr Gautam: The Act provides for establishment of National Gene Fund. Its Section 70(2) specifies that the gene fund shall be applied to support and reward farmers, community of farmers, particularly the tribal and rural communities engaged in conservation, improvement of genetic resources in areas identified as agro- bio diversity hot spots. It is also used for capacity building on ex-situ conservation at the level of local body, and supporting in-situ conservation, particularly in identified agro- bio diversity hot spots. The PPV & FR authority has instituted the following awards from National Gene Fund to encourage and recognize the self less services of the rural folks in ensuring the continuous availability of biodiversity for plant breeding purposes:

  • Plant genome savior community awards (5 per year) of Rs. 10 lac each
  • Plant genome savior farmer rewards (10 per year)of Rs. 1 lac each
  • Plant genome savior farmer recognitions (20 per year) to the farmers engaged in the conservation of the genetic resources of land acres and wild relatives of economics plants and their improvement through selection and preservation.

Origiin: What is difference between Seed Act 1966 and Plant Varieties and Farmers’ Rights Act 2001?

Dr Gautam: Until 1966 there was no central legislation on seeds. With the advent of high yielding varieties in food crops in 1960s, India realized the need for a seed law so as to create a climate for making available good quality seeds to the farmers. This lead to enactment of the Seeds Act, 1966 which was implemented in its entirety in October 1969.This Act and its rules were amended in 1972, 1973, 1974 and 1981.  The enforcement of the provisions of Seeds Act in 1969 marked the beginning of systematic arrangements for large scale seed certification. Seeds Act, 1966 and its rules 1968 provide certification and minimum quality standards of notified kinds/ varieties. Hence, it provides for regulating the quality of certain seeds ( of notified and truthfully labeled varieties) for sale to the farmers .  Hence, Seeds Act, 1966, Seeds Rules 1968 with Seeds (Control Order) 1983 are the legal instruments for regulating the production, distribution and the quality of certain seeds for sale and for matters connected therewith. The PPV&FR Act, 2001 grants the proprietary ownership of the variety to the concerned plant breeder or farmer. Intellectual Property Rights are the private rights which confer to the legitimate owners exclusive rights to produce sell, market, distribute, import or export the variety registered under the PPV & FR Act. The PPV &FR Act provides for the establishment of an effective sui-generis system for protection of plant varieties, the rights of farmers and plant breeders and to encourage the development of new varieties of plants. India being member of WTO and signatory to the TRIPS enacted this Act. The Act is unique in the world as it has granted right to both breeders and farmers simultaneously under one Act. It has taken the farmers rights concept forward and genuinely addressed the concern of the farmers as breeders, innovators, cultivators, conservers etc. It has incorporated the features of UPOV, CBD, TRIPS and ITPGRFA along with certain distinctive features of its own as per requirements of the farmers. Its main objectives are:

  • To provide an effective system for protection(in terms of IPRs) of plant varieties and rights of farmers and plant breeders
  • To recognize and protect rights of farmers in respect of contribution made at any time in conserving, improving and make available PGRs for development of new varieties.
  • To accelerate agricultural development in country, protect PBRs and stimulate investment in R&D in public/ private sectors for varietal development.
  • To facilitate growth of seed industry to ensure availability of high quality seeds and planting materials to the farmers.

Origiin: What is National Gene Fund and how can farmers make use of it?

Dr Gautam:  Section 45 of the PPV& FR Act provides for establishment of National Gene Fund by the central government. The fund has been constituted by the Central Government to promote, recognize and reward those farmers who are engaged in the conservation of genetic resources of land races and wild relatives of economic plants and their improvement through selection and preservation in the agro-biodiversity hot-spots and also to a farmer who is engaged in conservation of genetic resources of landraces and wild relatives of economic plants and their improvement through selection and preservation provided material so selected and preserved has been used as donor of genes in varieties registered under the Act. This fund would be augmented through benefit sharing received from varieties registered under the Act, annual fee payable to the Authority as royalty by the breeders of registered varieties, compensation deposited in gene fund under section 41(4), contribution from any national and international organizations and other sources. The Fund shall be applied for the following purposes:

  • Paying benefit sharing under section 26 (5)
  • Compensation payable under section 41(3)
  • Expenditure for supporting conservation and sustainable use of genetic resources including in-situ and ex-situ collections and for strengthening capability of the panchayat in carrying out such conservation and sustainable use and the expenditure of the scheme relating to benefit sharing under section 46 of the Act. In this respect, there could be linkages between the provisions of this Act and the Biodiversity Management Committees established at the Panchayat/Local Body level under the Biodiversity Act.
  • The central government may frame one or more schemes on the items indicated therein,  to fulfill the purpose of section 41 and 45 of the Act
  • Supporting, recognizing and rewarding the farmers, community of farmers, particularly the tribal and rural communities engaged in conservation, improvement and preservation of genetic resources of economic plants and their wild relatives particularly in identified agro bio-diversity hot spots.

Origiin: Thank you so much Dr Gautam for your valuable inputs.

Dr Gautam: Thank you Saikia. I trust and believe the information will be useful to the readers and the stakeholders.

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