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The PINQ Way of Healthier and Hygienic Way for Women, By Manveen and Gurdeep Kaur

Dec 14, 2023 | Innovation in Business

Inspired by the essence of the millennial woman – ‘Happy and Woke’, PINQ was born out of a need to redefine personal care for Women-on-the-Go. What began as a quest to ease “Those Days” has evolved into a full-fledged start-up, offering an expansive range of hygiene and personal care essentials.

  1. What is your growth and expansion Plan?

 To expand our lifestyle products category.

  1. What is the story of your Trademark?

 It all started at the breakfast table when my 5-year-old daughter talked about wearing all pink colour dress for her birthday and it came as a thought how Pink as a colour is associated with every woman and how they adore the colour. With this thought we tweaked a bit and PINQ was born. We focussed on a brand image which every woman would love and feel associated with.

  1. What are the core challenges you faced?

 Customer acceptance to premium products and lifestyle change.

  1. What is your success, Mantra?

Product Quality Distinction and Branding & Packaging

  1. How do you keep yourself motivated to overcome the challenges you face?

Challenges are inevitable in any entrepreneur’s journey. I always try and look at the larger picture and focus on the long-term goals. Besides this I have always believed in “You win some, you learn some” and it helps me become a go-getter.

  1. What would be one tip which you wish to give to budding entrepreneurs?

“Never say Never”. No matter what, every day will be a new day and with that new opportunities will bloom. Also, one key suggestion to find yourself the right people to be around who think alike and share similar thought process, it really helps!

  1. Your hobbies

Due to work life, I am hardly unable to spend time with my kids, as much little time I get I love to spend time with my 3 year and 10-year-old. Beside this I am a foodie like every Punjabi.

Know more about Pinqstory:

  1. Website: Pinqstory Pvt Ltd
  2. URL: https://www.pinq.co
  3. Founding members: Manveen Kaur, Gurdeep Kaur
  4. Core Products or services: Women Personal Care and Intimate Hygiene Products
  5. The most successful products: Our lifestyle products for breasts (Breast lift cups, disposable and reusable nipple cover and breast tape).
  6. Core Innovations: Product quality, innovations like double wings on pads, absorption technology in sanitary pads, disposability.
  7. Products Available in: Nykaa, Smytten

Awards and Recognition:

The Best Start up by Niti Aayog under AIC Banasthali mentorship program.

Vision: To Change the Way “Women” see their Personal Hygiene!!

Mission:

    1. A Healthier, Happier World for Women,
    2. Empowerment Through Hygiene,
    3. A Global Community for Women

Don’t miss our new series ‘Trademark Tales’, stories behind interesting trademarks.

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A bamboo innovation company creating sustainable products, by Shree sisters

Dec 4, 2023 | Innovation in Business

In 2016, excited with the prospect of exporting bamboo furniture, we, the Shree sisters incorporated ‘Silpakarman’. As we began working with the communities in North-east India and understood the importance and brilliance of bamboo, we began innovating products in home and heath category. The idea was to solve modern day consumer problems with bamboo innovations. In the past 5 years, we successfully built a value chain of 325 artisans across 5 clusters in Tripura. With over 50 innovative products we are the pioneers of bamboo kitchen utility segment in India.

  1. What is your growth & expansion Plan?

Growing bamboo tea segment with flavored blends and ready to drink beverages, offering mass-customization for furniture, curtains and floor mats category.

  1. What is the story of your Trademark?

Silpakarman is a Sanskrit word which means handcrafted. Our core value is to rely on the places where these products are made, the people who make them and the product itself. There is nothing better than Silpakarman, that can absorb the ethos of the company along with the relevance of its origin.

  1. What are the core challenges you faced?

Community mobilization, customer awareness, overcoming language and cultural barriers.

  1. What is your success Mantra?

Focus on solutions and solutions only.

  1. How do you keep yourself motivated to overcome the challenges you face?

Whenever I face a challenge I look at it from the perspective of what it is going to help me achieve. If it is something very crucial for my venture, then I put my foot down and don’t let it go until I have overcome that challenge. My goal-oriented thought process keeps me motivated, sometimes when one thing doesn’t work I look for another alternative but, all of this keeping in mind the goals I have set for the company. 

  1. What would be one tip which you wish to give to budding entrepreneurs?

Plan before you begin. Set realistic goals and assess your achievements and shortcomings on a regular basis. In the initial years your business will grow at the pace of your own growth, this exercise will help you build a strong growth trajectory.

Know more about Silpakarman:  

  1. Website: https://www.silpakarman.com/shop
  2. Core Products: Bamboo Products (Watch Video here.)
  3. Core innovations: Bamboo Tea, Bamboo Furniture, Bamboo Cellulose
  4. Products Available in: Jaypore, Amala Earth, Ajio

Awards and recognition

    1. HDFC Parivartan grant 2023
    2. WTI Awards 2021 by NITI AAYOG.
    3. Forbes Asia 30U30 class of 2021- Social Impact
    4. Grant from GIZ
    5. Top 50 startups – WSP 2.0 NSRCEL, IIMB
    6. Received grants from NSRCEL, IIMB
    7. Facebook Grant

Don’t miss our new series ‘Trademark Tales’, stories behind interesting trademarks.

To cover your story or innovative product, nominate your company HERE

Contact us at to avail services in Patent, Trademark, Contracts, Patent Licensing, M&A.

to our Channel HERE for more innovative products and intersting information about IPR

Email: info@origiin.com
Whatsapp: +91 7483806607
Linkedin Group: Innovation & IPR

 

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