Emozo is a Do-It-Yourself research and feedback gathering platform that’s focused on helping brands collect high quality emotional and behavioural data from audiences, in response to digital stimuli of different kinds. This is important because 95% of all decisions on the digital channels are driven by emotions. Unless one understands how one’s content resonates (emotionally) with one’s audience, driving the desired outcomes (via said content) may be problematic.
With Emozo, one does not need to depend on behavioural scientists, data analysts, software engineers to collect and decode this data from a global audience. The platform does it all. You can sit in your location and launch studies anywhere in the globe and collect reliable data in a matter of days. All the respondent needs is a camera enabled, connected digital device. Reports are produced in minutes, and one doesn’t have to wait for weeks to get feedback.
Emozo may be used to:
- Inform your intuition with valuable data and make the right calls;
- Get great insights into likely in-market behaviour before you commit to a big production and/or media decision;
- Compare and contrast across multiple candidates to ascertain which is likely to work best with your audience;
- Get feedback on any type of digital content (videos, images, streaming media, application interfaces, etc.); and
- Leverage pre-built templates for quick survey launches and retain your own survey data control.
Built on real science and proven mass communication theory, our fully secure, digital platform leverages the powers of AI to enable qualitative research at scale and with speed. We are built to support all forms of iterative design-development and test & learn processes. Our proprietary ACE framework triangulates data on Appeal, Commitment, and Engagement to shed light on how customers feel about brands and experiences. The end result is meaningful info that establishes robust connections to human behaviour.
On the surface, we are a Market Research Services company that uses its own proprietary software platform to deliver breakthrough results for our customers. Ours is a full-fledged survey platform in the lines of Survey Monkey etc. Our clients have the option of using us for plain vanilla surveys of all kinds (without collecting any attention and emotion data). We provide Consulting services for customized study design and execution when our clients need us to.
Some of the kind of work that we do, include:
| Advertising Effectiveness Studies | Content Strategy Analysis |
| Brand Messaging Testing | Influencer Marketing Research |
| Brand Health Tracking | Product Development & Testing |
| Market Segmentation | Customer Satisfaction Surveys |
| Customer Journey Mapping | Customer Feedback Surveys |
To know more about Emozo and book a demo session, please contact Emozo Team here:
Email ID: indranil@emozo.ai
Company name: Emozo Labs, Inc.
Phone number: +1 (519) 807-3026
Linkedin URL: www.linkedin.com/in/indranil-mukherjee-a4347a1
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